air newspaper terms

Journalism and publishing terms list, print and online, collated by our community of journalists, bloggers, editors, sub-editors, designers, PRs and other communications ... Average issue readership - Number of people who have read the newspaper or magazine in the period that it was issued, also known as AIR. back to top
21.12.2017 -
BTA: Black To Air; book: The Arbitron rating period. breakbumper: An animation or logotype briefly shown after the end of a program or part of a program before the advertising. See also "optical". breakfiller: An animation shown during the middle of a commercial break to provide relevant graphic information accompanied by
Off-the-record material is often valuable and reporters may be eager to use it, so sources wishing to ensure the confidentiality of certain information are generally advised to discuss the "terms of use" before actually disclosing the information, if possible. Some journalists and news organizations have policies against
Broadcast journalism is the field of news and journals which are "broadcast", that is, published by electrical methods instead of the older methods, such as printed newspapers and posters. Broadcast methods include radio television (via air, cable, and Internet) and the World Wide Web. Such media disperse pictures (static
In most parts of the world, national television networks will have bulletins featuring national and international news. The top-rated shows will often air in the evening during "prime time", but there are also often morning newscasts of two to three hours in length. Rolling news channels broadcast news content 24 hours a day.
The primary aim of the Index is to look at the main news stories of the week across the industry. With that in mind, for outlets and publications where time does not permit coding the entire news content offered each day (three hours of network morning programming, for instance), we code the lead portion. In other words, we
The Glossary is a basic guide to common media, and market research terms. ... Also refers to a printing term for the top half of a newspaper above the fold. (IAB). Aggregate A summary measure made by adding two or more separate ... Average Issue Audience/Average issue readership (AIR) An estimate of the number of
11.01.2018 -
This cool air pressure demonstration has kids break a ruler using only a newspaper and atmospheric pressure.

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